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Highlights of helping a Dragons’ Den business with their communications

I’ve been a bit quiet on the blog for a few months but it’s time to tell you why. It’s because I’ve been busy working on lots of exciting projects (including a Dragons’ Den blog for Mo Bros). I say this time and time again but copywriting really is the best job in the world. Not only do I get paid to write for a living – but I’m also fortunate enough to write about a variety of topics and industries on a daily basis. And my recent work with the Mo Bros is no exception. I love working with all of my clients equally – but it makes my job so much easier when they’re fun, willing to push boundaries and have the ability to make you cry with laughter during every meeting – which is exactly what these three brothers guarantee. They’ve had quite a year smashing sales targets, inspiring start-up businesses with their entrepreneurial skills, breaking records as the first grooming company to employ bearded blokes as anti-stress magnets in their in-store ‘beard stroking’ stations and to top it off they appeared on the Xmas special of Dragons’ Den (aired on Boxing Day 2017). So I’ve got a good excuse for not blogging much over the last few months – the boys have kept me busy working on lots of exciting projects including:

• Tone of Voice guidelines
• Web copy
• Voice over scripts
• And blogs – one of which received over 30,000 hits! How? It had subheads, engaging content, spoke from me to you… (and if you want to know more tips get in touch).

And that’s just one client. I’ve also been busy delivering tone of voice workshops for The British Horse Society, working with some wonderfully creative agencies and supporting some start-ups with their branding. I’m also working on some exciting new client projects but they’re subject to NDA at the moment so more on them post-launch. But, as well as client projects I’ve also been investing time brushing up on my own skills with a couple of knowledge-packed courses on SEO, CRO (Conversion Rate Optimisation) and GDPR to make sure I’m still following best practice for our next projects together.

Snow stopped play this week somewhat and I sadly couldn’t make the #WEM (Writing East Mids) Conference to talk words all day with fellow writers but I have been lucky enough to catch-up with some wonderfully talented copywriters and friends over the last few months and am looking forward to lots of #copywritersunite nights soon.

March will hopefully bring Daffodils, lamb-filled fields of bouncy tails and blue sunny skies (please, please point the sun on the Shire) but it’s guaranteed to bring the #MidlandsBusinessNetworkExpo on March 15th so I look forward to seeing lots of familiar faces (and meeting new ones) there too.

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