The writing process
There’s nothing more exciting to me than a blank piece of paper. A blank canvas ready to paint with words. But I prefer to fill the first page with initial thoughts, capturing what you really want based on the discussions we’ve had. As in every trade, results can only be achieved if the craftsman uses the right tools. And with copywriting that’s the information you give me to work with. I’ll ask you to complete a brief, as a reference point for us both to refer and agree to, before I start writing. Good copy is a sound business investment – and a good brief will help me provide the words to transform your business and give you the results you need. Whether you’re launching a product or looking for tone of voice guidelines for your brand – let’s talk today.