HI five

HI – that’s not just a greeting – it’s something on the lips of many copywriters and creatives right now. I’m talking about HI (Human Intelligence) not AI. HI is the very thing you need to convert your comms into sales. It’s everything a copywriter can do for you that AI can’t.

You see, there’s a well-kept secret in the world of copywriting, storytelling and communication. It’s called emotion. And it relies on HI not AI.

Copywriters have this in our gift. HI is what powers our words and makes them pack a punch the way you need them to.

And here’s a HI-five why:

1. HI has empathy. It can make your words evoke feelings and ignite all the senses. Your comms can make a customer cry as well as laugh. Your prospects can imagine how they’ll feel when they buy those new shoes, try the latest shampoo and help a charity on their doorstep save a life.
2. HI understands comedy. Make your customers smile. Humour captivates, it lifts us and not surprisingly – it sells. Nuances, idioms and ‘in-jokes’ only humans understand – because we can laugh at ourselves and the funny habits we have on this spinning blue dot of ours.
3. HI has emotion. And as humans we’ve evolved to trust our feelings. We make emotional decisions first and rational second. The heart rules the head for a reason. Through learned experience.
4. HI has personality. A unique voice that your customers recognise and trust.  One that’s honest, inimitable and human. It knows the difference in pronunciation between scone (as in cone) and scone (as in gone) and that choosing the order in spreading jam and cream can divide a nation (we all know it’s jam first, right?).
5. HI has psychology up its sleeve. Behavioural psychology tools that persuade your customers to act.

You can’t click a button to ask AI for that. But you can pick up a phone and chat to a real life human about what you need and why. A copywriter who’ll listen intently – finding the gems in the answers to questions you consider mundane but in reality are gold dust. Because they relate to human experience.

A copywriter will give you:

• Strategy – understanding your why as well as the words. Your budget, your purpose, your goal and how to achieve the results you want with words and ideas
• Creativity – original ideas tailored to your needs that resonate, strike a chord and are unique to your brand and business
• Connection – copy written by humans for humans. No waffle. Just words crafted to work best for you

So, choose HI. Let your comms stand out. Because you deserve it. And so do your customers.

And if you need a copywriter’s help, drop me a DM and say HI .