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Hello and welcome

Those three little words have sat on this page longer than all of the others – 7 years in fact. This site has been a long time coming, mainly because I’ve always put client work first and not had the chance to finish my own. So here it is. Progress not perfection…three words that I think sum it up well. Thanks for taking a look around. Today I’m sitting in the freelance driving seat – with belt buckled tightly. I’ve left the comfort of agency life and the security of being in-house client-side to go it alone. And I’m loving it so far. I’m no stranger to freelance (I’ve done it alongside full-time employment for a while…mainly because I can’t say no!) but this is the first time I’ve cut loose to concentrate on it full time (so you be Thelma and I’ll be Louise).

I’ve had a lot of support along the way and many of my peers, clients and friends have all offered me wise words of encouragement – all to the power of three:

‘Do it now’

‘Turn off Twitter’

‘Never give up’

‘Do your best’

‘Believe you can’

‘It is possible’

So I told myself ‘Yes I can’ and here I am, ready to enjoy every moment, do amazing things and seize the day. Living my life by the mantra of three little words.

Like all copywriters, I love words. How they mean different things to different people (I’m talking pants vs trousers). How their pronunciation can divide a room (scone as in cone or scone as in gone?). How they define our geography just by the one word we use to describe a bread roll (cue the polls for cob, stotty, barmcake, batch, buttie…the list goes on). How they help us communicate and even entertain us when we’re stuck in traffic on bank holiday weekends (and how we’re all guilty of bending the rules of ‘I spy’).

But what I love even more is the work that What3Words are doing to give three random words the power to change how we view locations. Over 7 countries, including Mongolia and Tonga have adopted their 3-word system to find an address without needing complicated co-ordinates. Their aim is to give everyone an address – helping those in remote locations apply for bank and utility services as well as receive aid and ecommerce deliveries. Their service has been translated into 14 languages and now paramedics, post and pizza can all reach addresses in the most far flung places using just three words.

Amazing, isn’t it? You can find the three words that represent your business/address at, have a play and enjoy!

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